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Archive: June 2020 Ricky and Ronnies

How to Employ an HVAC Professional

Before hiring an HVAC service provider,inquire about licensing,liability insurance and bonding.The heating and cooling system is among one of the most complex systems that could be found in a home. It's essential that the HVAC service provider you hire is well-trained to deal with the inherent safety issues in heating systems-- electricity,natural gas,oil-- or cooling units that use toxic refrigerants such as Freon.
A few decades ago,before home air conditioning,the job was simply called "furnace repair," and even ductwork was an afterthought since heat rose naturally and air flow was only marginally understood. Today,ventilation has become a technology of its own.
An HVAC contractor will play a crucial role in your home's comfort,air quality and safety. Consider these steps when making your hiring decision.

HVAC Contractor Requirements

Many states that license HVAC contractors require that the applicant have a minimum amount of on-the-job or training experience-- typically 2 to 5 years-- dealing with HVAC systems.


That experience is critical since an HVAC contractor will need to have a competent understanding of how things like electrical wiring,refrigerant,combustion systems,and airflow through heating ducts all interact to add heating or cooling comfort to a home.


Not only is comfort important,but safety is critical-- knowing the proper operation of home ventilation and exhaust systems when dealing with a furnace could be the key to stop death or injury from events like carbon monoxide poisoning,which can occur if an HVAC system is malfunctioning or improperly installed.


Checking LicensesMany states require HVAC contractors to be licensed and many state governments offer license look-up websites where you can check the status of a HVAC contractor's license. Sometimes individual cities and municipalities have their own specific requirements for HVAC contractors,too.


Since heating and cooling work may also require repairing or installing plumbing to supply oil or natural gas to heating equipment,an HVAC contractor may also be required to hold a separate plumber's license or have a licensed plumber on call. However,some jurisdictions license HVAC contractors specifically for this line of work. When getting an estimate,be sure to ask not only if a company is licensed,but also what kind of license it holds.


Questions to Ask

If your furnace has just died in sub-zero temperatures or your air conditioner has gone kaput on a sweltering day,you'll probably be glad to hire the first repairman who concerns your house that day. But,if you're planning a major or costly upgrade to your home's heating,air conditioning or duct,itdeserves the time to research and interview several companies before hiring one.


When interviewing candidates,don't forget to inquire about:


License,bond and insurance: Many states and municipalities mandate that heating and cooling contractors meet minimum education and on-the-job experience requirements,as well as pass written exams so as to be licensed to work in the heating and cooling industry.


So as to qualify for and continue to hold that license,HVAC companies frequently need to hold a minimum level of insurance and bonding. Any professional that operates in your home should carry liability insurance to protect the homeowner when it comes to accidental damage or injury.


References: A professional heating and air conditioning company should have a list of recent customers you can contact so as to verify that the company performed the work in a timely manner and to the customer's satisfaction. It's important to actually call those references to get relevant details about how their projects fared.


Estimates: As a result of the high cost of repairing,replacing or installing new HVAC equipment,it's important to get at least three written estimates from three different companies.


The project's cost is likely your most important consideration-- and costs may vary widely from one company to the next - but it's also very important to ensure that the project's overall scope,details and completion dates are thoroughly documented.


Brands carried: When seeking estimates for new or replacement heating or cooling equipment be sure to ask prospective companies what specific manufacturers or equipment brands they carry. Unlike other home improvement contractors,HVAC companies often only carry a small selection of brands. If you're doing your own price comparison research on new equipment,you may need to limit your hiring choices to companies that specialize in your equipment brand of choice.

Experience with your system: If your heating or cooling systems features cutting-edge energy-efficiency design,such as a geothermal system,or counts on an old-school operating system,such as steam-driven radiators,ensure the company you choose has relevant experience with your particular system.


Tax credits or rebates: Depending upon the kind of home heating or cooling equipment you're installing or upgrading,your project may qualify for federal or state tax credits or rebates. Make certain to inquire about what incentives are available for your project and ensure the project is properly documented to meet federal,state or local incentive requirements.


Payment schedule: On a big job,especially when installing new equipment,you may need to make a deposit and make progress payments or planned payments to satisfy the bill. If you use a payment plan or get financing through the HVAC company's credit line,ensure you read all the fine print and know what you'll be financially in charge of.


Service contracts: If you're hiring a company for maintenance or having new equipment installed,enrolling in a service company's service contract program may give you added assurance. Service contracts are just that,a contract that ensures your HVAC system is serviced regularly by the company.


While having your equipment professionally maintained on a regular basis may extend the useful lifespan and improve its efficiency,just like any contract,ensure you know what you're spending for.

13 Jun 2020

How to Optimize Your Site for More Leads

Your website is crucial to staying visible to potential customers looking for your business. If it's not optimized,how do you expect them to find you? Your customers will most likely go to your competitors. It doesn't have to be that way,though.

Learn how to optimize your website to get more leads and maintain your leverage over the competition. Lead generation in Hong Kong experts recommend the following:


1. Improve loading speed

The attention span of today's search users has shortened. You only have a few seconds or so to get their attention. If your website doesn't load fast,expect your visitors to leave and go to other websites. Pay attention to your website's loading speed and fix errors that affect its overall performance. The faster your website loads,the more customers will stay on your site and transact with your business.

2. Write content for the audience

Visitors go to your website to find information. If they don't see the information they need,you'll lose them to the competition. Part of Google's best practices is to build for the user,and this includes writing content that caters to the audience's intent and needs. Update your content every once in a while. Use relevant target keywords for your pages. Doing these help in improving your website's rankings while driving more leads to your business.

3. Add lead magnets

One way to ramp up your leads is by having content offers or lead magnets on the site. A lead magnet allows you to get the contact information of customers in exchange for a download – an ebook,a product guide,or a white paper. This allows you to provide immediate value to your customers.

Optimize your site for lead generation,and you'll soon find your business getting more customers. Start with the tips above and see how your website can get more business later on.

For more information,visit:[dcl=7550]

11 Jun 2020

Mistakes in Online Marketing That Hurt Small Businesses

Online businesses need to constantly reassess their digital marketing strategies to keep up with the times and make sure their brands remain relevant and up-to-date. It's common for many marketers to make fundamental errors in their strategies without the constant check on whether they're on the right track. So,here's a list of some of the most common online marketing mistakes that even big business owners often commit:

Sending unwanted marketing emails

Some people use their email inboxes to store important messages,news,and letters. So,including people in your email subscription who did not sign for it will only reflect badly on your brand. Unknown senders will only be viewed as a spam or fraud even if they're actually from legitimate businesses,especially since many of these unwanted emails contain viruses and repetitive ads.

Not knowing your business' target audience

This is one of the most common and costly mistake marketers make. Along with the right local SEO training,there's a ton of free analytics you can use no matter what social media platforms your brand chooses. So,you have enough sources to find out who and where your target market is and what exactly they're looking for in terms of products and services. You can gauge how successful your marketing strategies are depending on how you're able to engage with your audience through the content you produce.

Not assessing your data properly

All marketing data available to you should serve as your guide to see whether your approaches are actually working,so never ignore them. It can be overwhelming at first,so it's important to check thoroughly which ones are relevant to your industry. Develop all your marketing strategies based on what the statistics are telling you. There's no point in trying to adopt a strategy that has been proven to not produce any results at all.

For more information,visit:[dcl=7546]

 

 

02 Jun 2020

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